My God, the local news

So I'm sitting here reading the news online and the local news is on the TV, which is rare because the TV is hardly ever on in this house, and they keep teasing a story that I don't really care about. Ever since 5 after 10, or whenever they go to their first break, they've been saying "Coming up next, a story on how close people are to identity theft", or some such crap. I turned it off at 10 till 11 and they were still saying the same thing. I know they're hard up for viewers, but damn that stuff drives me nuts.